Emburse
Brand Identity, Designed In-House
Emburse, a collection of expense management solutions, was in need of a brand identity. This project was a huge collaborative effort between the Emburse Creative Team and executive leaders. My role was in logo development, as well as creating guidelines and visual assets that could be used across the company.
I wanted to design a logo that was minimal, yet recognizable, with details that would guide the visual development of Emburse’s products.
The Emburse word mark is a customization of the typeface Fieldwork. I expanded on the characteristics of this word mark to create a font that would be used in the design of all Emburse product logos.
Because the Emburse Font is used to create word marks for product logos, the font is strictly lowercase and only a to z. Designed by yours truly.
Emburse is a collection of expense management and AP products, each with their own customer base and industry recognition. Our goal was to design a unified family of brands while maintaining product distinction.
The Emburse Portfolio. Each product logo designed by yours truly. Creative direction by Jane Cormier.
The decision to keep each products’ legacy icon, and consolidate the colors and word marks, helped to create a unified look while honoring what was recognizable about each product.
Inspired by the geometry of the Emburse logo, I designed a series of icons to be used across various marketing collateral.
Emburse will continue to acquire more companies and expand its presence. For this reason, I was responsible for designing a comprehensive brand guideline that clearly outlines how to use our assets across all of our platforms.
You can download the full Emburse Brand Guideline here. Content written by Shane Ernest and Aaron Williams. Creative direction by Jane Cormier.
Newsletter templates designed by yours truly. Built in Marketo by Chris Johnson.
The Emburse brand utilizes an extensive color palette that helps establish clear distinctions between each of its products. All while following similar templates to promote brand unification.
Data sheet design led by Jennifer Wilson.
Virtual cards designed by yours truly, in collaboration with the Emburse Abacus Product Team.
Phew, you made it to the end! Before you go, I need to credit the Emburse Creative Team for their collective efforts in this project. Designing a brand from scratch, and re-designing those of seven previously independent companies, is no small task.
Emburse Creative team
Jane Cormier, Creative Director
Annie Dailey, Visual Designer
Andrew Robbins, Visual Designer
Jennifer Wilson, Visual Designer
Shane Ernest, Copywriter
Aaron Williams, Copywriter